Specialty Patient Marketing Lead

Job Description
This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, you will lead Biogen’s MS Patient Marketing strategy and team. You will be responsible for ensuring the effectiveness of a patient-centric marketing strategy in support of Biogen’s MS portfolio of products and services. You will also act as a thought partner and mentor / problem solver, in addition to being accountable for the overall team’s success.
What You’ll Do
Own Patient Portfolio Strategy &
Delivery
- Oversee and activate the MS Patient portfolio value story, strategy, and roadmap and oversee execution of priorities / activities across segments and channels, ensuring programs are executed effectively, efficiently, within budget, and in accordance with all regulatory / legal requirements
- Co-lead annual development of the Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) including target audiences based on segmentation and anticipated sources of business
- Effectively prioritize team deliverables aligned to business goals with a focus on high impact deliverables
- Set and assess Key Performance Indicators (KPIs) related to overall customer success (portfolio &
brand performance, MMA,etc.)
Orchestrate the MS Marketing Customer Experience across Biogen
- Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial and customer value
Lead Patient Marketing Team &
Drive Cross-Functional Delivery
- Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Market Access, Medical, etc.), building consensus/buy-in amongst teams
- Coach Patient Marketing team on customer-centric delivery and mindset
- Serve as a thought partner, mentor, and guide to team members as their manager
Who You Are
You are a forward thinker and brand champion who thrives on innovation and strategy. You can align innovative ideas and well thought out strategies while elevating those around you. You are driven by the challenge of protecting and promoting our brand and have a commitment to serving the MS community.