Specialist, Social Media Engagement

Job Description
#TeamGNC is looking for a creative individual to join our social team as Social Media Engagement Specialist! This role reports to the Manager, Social Content &
Engagement and will work closely with Social Media Content Specialist (for trend-based/relevant content creation and engagement). At the heart of this role is a true passion for social media trends, copywriting, and creativity. In this role, you will be responsible for creating thumb-stopping interactions across key social media channels, primarily TikTok and Instagram. Think commenting on TikTok videos, responding to @mentions, and finding relevant and humorous ways to engage with customers and capitalize on content trends.
If you eat, breathe, and live social – this role is for you!
JOB RESPONSIBILITIES:
Actively participate in GNC's online community via reactive and proactive outreach to drive positive brand connection in a relevant way. Key platform focuses are TikTok and Instagram, but also include community management of other GNC social properties, such as, Facebook.Engage with @mentions, fans (existing or new), GNC influencers, relevant trends and content to drive positive brand sentiment and authenticity of GNC
Proactively identify real-time engagement and surprise &
delight opportunities via community management and social listening on a day-to-day basis
Coordinate products sends for surprise/delight opportunities and work closely with Influencer Specialist to identify influencer-based surprise/delight moments
Monitor and engage with third-party brands, third-party influencers/athletes and third-party brand fans when appropriate
Support social media copywriting for organic social content to ensure voice is on-brand and in-line with social best practices
Work closely with Social Media Content Specialist support ideation, creation and publishing of trend-based, relevant TikTok and Reels content on a daily basisTrend and social listening monitoring and analysis to find trends, opportunities or engagement moments
Support Manager, Social Content &
Engagement with monitoring and escalation of issues management. This includes supporting coordination with customer service teams/vendors and internal teams.
Coordinate with cross-discipline teams with social engagement for GNC in-store events, influencer events, PR/Media sponsorships, etc.
Stay abreast of the ever changing digital world and bring new opportunities to the team to test and engage with.
Competitive Candidates will demonstrate:
Deep passion and understanding of social media and the modern day consumer – you GET social.
Outstanding knowledge of social trends, cultural trends and social platforms