Specialist, Local Planning

Job Description
The role of Specialist, Local Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Planning.
Role Objectives
Responsible for contributing to the development of and executing local planning for the assigned business
Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
Research, interpret and evaluate available marketing and research data to develop media objectives and local plans
Effectively communicate and present to top management and clients
Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
Approve media authorizations prepared by team per approved plans/project requests
Accountable for accuracy and media intelligence
Supervise and motivate direct reports
May perform other duties and responsibilities that management may deem necessary from time to time
Advocate for multicultural &
diversity inclusion throughout plans