Social Media Specialist

Job Description
Purpose:
The Social Media Specialist is responsible for increasing Lingraphica’s exposure and community through social media platforms. The SMS works as part of the Digital Marketing Team to reach company goals by overseeing Lingraphica’s interactions with the public by implementing social media content strategies. The SMS analyzes engagement data, identifying trends in customer interactions to determine which initiatives work best, and capitalizes on this information to continue scaling Lingraphica’s social community and brand awareness.
Essential Duties &
Responsibilities:
Generate, edit, publish, and share daily content (original text, images, video, etc.) that builds meaningful connections and inspires the social community to take action
Creates and executes social media campaigns and ensures brand consistency
Facilitates scaling brand and company awareness through various social media channels
Works with Content Manager to create and implement social media strategies monthly
Designs and creates eye-catching and engaging visual content
Ensures brand consistency in copy through tone, voice, and terminology
Balances the content needs of multiple audiences, i.E., people with communication impairments, caregivers, speech-language pathologists, and others
Conducts all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
Creates actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter
Ensures and measures progress on all platforms using analytical tools such as Google Analytics, HubSpot, and others
Prepares and analyzes monthly reports on social media performance to benchmark success and identify areas for improvement
Oversees the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Collaborates with stakeholders across the organization to identify and leverage marketing opportunities
Explores opportunities for expanding the company's presence on additional social media platforms