Social Media Manager

Job Description
As a Social Media Manager for the Jack Link’s Outdoor brand, you will build and manage our content pipeline and social presence in a way that connects with our core audience in a meaningful and relevant way. You will work frequently with social personalities and ambassadors to develop content strategies, content calendars, and unique collaboration opportunities. You will also serve as the front lines at select events throughout the country, activating the Jack Link’s Outdoors brand for both customers and consumers. Ideating around emerging content opportunities, serving as an on-camera representative, and developing storylines to share broadly with our audience will be the norm in this role. If you’ve been looking for a social media role that leverages your personal passion for the outdoors, this is a great opportunity with a growing brand and team!
The duties and responsibilities of this position shall consist of, but not be limited to, the following:
CONTENT MANAGEMENT:

Responsible for the development, implementation, and management of social media strategies and execution within our Jack Link’s Outdoors program.
Consistent prospecting for relevant content opportunities, creators, and distribution
Build and manage a dedicated social channel to feature relevant content that attracts our audience and keeps them engaged
Develop and manage content calendar, and track, measure, and report social media KPI’s
Work with integrated team to generate ideas and produce original content featuring Outdoor promotions and activities
Provide creative direction for in-house video production/editing
Build out of shot list for Outdoor excursions for purposes of content capture
Act as liaison to Jack Link’s Outdoors influencer and ambassador networkAccountable for influencer and ambassador deliverables
Lead ideation to expand deliverables in order to maximize influencer relationships
EVENT EXECUTION:
Responsible for activating the Jack Link’s Outdoor brand in the field, with ownership from coordinating field activity to executing event attendance on behalf of the brand
Event coordination tasks:
Coordinate product orders
Coordinate wearables merchandise orders
Coordinate infrastructure asset/infrastructure production
Management of event logistics
Oversee content production where applicable at live events
Coordination of Jack Link’s outdoor talent on site
Act as event lead when temporary in-market staff are required for additional help
Have the ability to travel to remote areas for purposes of content capture
OTHER ADMINISTRATIVE DUTIES:
Administrative and clerical tasks associated with the setup and reconciliation of Jack Link’s Outdoors activities
Development and organization of Jack Link’s outdoor content repository
Collection and cataloguing of event-based content
Post event recapping and share out
Any necessary follow ups produced in the field from brand activationIncludes directing leads to appropriate internal parties
Submission of event related expenses to appropriate parties