Social Media Coordinator

Company Overview:
RumbleOn is a fast-growing technology-driven company in the powersports industry. We specialize in revolutionizing the way people buy, sell, and trade vehicles, with a focus on providing seamless online experiences for our customers. As a disruptive force in the market, RumbleOn prides itself on its innovative approach, customer-centric values, and commitment to creating a vibrant community of automotive enthusiasts.
Position Overview:
We are seeking a talented and results-driven Social Media Coordinator to join our dynamic marketing team at RumbleOn. As the Social Coordinator, you will play a crucial role in building and maintaining RumbleOn's online presence across various social media platforms. In addition to organic content creation and community engagement, you will be responsible for managing social media advertising campaigns to drive targeted traffic and conversions. The ideal candidate possesses a passion for social media, is creative, detail-oriented, and has a proven track record in creating and optimizing successful social media ad campaigns.
Responsibilities:
Social Media Ad Management:
Plan, execute, and optimize paid social media advertising campaigns on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube to achieve business objectives, such as lead generation, website traffic, and brand awareness.
Audience Targeting and Segmentation:
Utilize audience insights and data analytics to identify and define target audiences, create audience segments, and deliver personalized ad experiences.
Ad Content Creation:
Collaborate with internal teams (e.G., design, copywriting) to develop compelling ad creatives that align with campaign goals and resonate with the target audience.
Budget Management:
Monitor and allocate advertising budgets effectively to maximize ROI and ensure campaign success.
A/B Testing:
Implement and analyze A/B tests for ad creatives, copy, and targeting to continuously optimize ad performance.
Social Media Content Creation:
Develop and execute a comprehensive content strategy for organic social media posts that complements paid advertising efforts and enhances brand visibility and engagement.
Community Engagement:
Engage with our online community, responding to comments, messages, and inquiries in a timely and personable manner. Cultivate relationships with followers and influencers to foster a loyal and active community.
Social Media Calendar Management:
Create and maintain a well-organized social media content calendar, ensuring a consistent flow of engaging content that aligns with marketing initiatives and seasonal events.
Analytics and Reporting:
Monitor and analyze key social media metrics and advertising performance, providing regular reports on campaign effectiveness, insights, and recommendations for improvement.
Social Media Trends and Insights:
Stay up-to-date with the latest trends, tools, and best practices in social media marketing and advertising. Recommend innovative approaches to continuously improve RumbleOn's social media presence and ad campaigns.
Brand Advocacy:
Champion the RumbleOn brand online, ensuring messaging consistency and adherence to brand guidelines across all social media channels and ad campaigns.
Requirements
Bachelor's degree in Marketing, Communications, or related field or related experience.
1-3 years of experience managing social media platforms for a brand, preferably in the powersports, automotive, or technology industry.
Strong understanding of various social media platforms, their unique features, and best practices for each.
Exceptional written and verbal communication skills with a creative flair for crafting engaging content.
Proficiency in using social media management tools and analytics platforms.
Ability to thrive in a fast-paced environment, juggling multiple projects with tight deadlines.
Strong analytical skills to interpret data and draw actionable insights.
A passion for the automotive industry and a genuine interest in connecting with and understanding the community.
Benefits
RumbleOn offers a competitive compensation package, including health benefits, paid time off, and opportunities for professional development. As a member of the RumbleOn team, you'll have the chance to work in a collaborative and exciting environment that values innovation and creativity.
Join RumbleOn and play a vital role in shaping our brand's online presence and connecting with automotive enthusiasts worldwide. Apply now and rev up your career!