Senior Vice President, Commerce Media

Digitas - Boston
new offer (26/06/2024)

job description

Job Description
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.
We’re looking for an outstanding SVP, Media Investment (eCommerce)—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced eCommerce media expert to drive outcomes for some of the largest brands on the planet.
Sound like you? Read on.
What you’ll do:
The SVP, eCommerce will lead our growing cross-channel eCommerce media practice. In this role, you will be responsible for developing our agency’s unique position within the commerce media landscape, as well as defining standards and best practices to deliver innovative and flawless campaigns.
Day to day, your role includes:
Build our growing eCommerce team in terms of thought leadership and best practices, as well as the planning and activation of campaigns across retail commerce space, including:
Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo
Interpret client needs, and develop strategic solutions that address the needs and goals for their business;
a portion of this role’s time will be dedicated to existing eCommerce clients
Partner closely with Search, Precision, and Paid Social counterparts to ensure commerce plans fit within overall go-to-market approach
Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
Responsible for presenting strategic recommendations, soliciting feedback and ensuring team is able to execute on strategy to effectively hit client goals
Manage, optimize, and expand programs for all performance marketing channels to maximize the sales and strategic KPIs (new customer acquisition, lifetime value, etc.)
Partner with agency leads across Creative, Technology, and Strategy to deliver connected commerce plans to our clients and develop industry-leading solutions for the agency
Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
Support in any new business pitches and related work as required
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed

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Senior Vice President, Commerce Media

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