Senior Specialist, New Stream Media (Retail Media Network)

Job Description
The Media Services team plans and serves display (or "
Banner"
) ads across web, mobile, video (i.E., YouTube), and social medianetworks(i.E., Facebook). The purchasing of ad space is managed through a Demand Side Platform or Supply Side Platform where you can control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with display ads make them apowerfulway for companies to reach potentialcustomers.
Reporting to the Associate Manager, the Senior Specialist plans and optimizes media campaigns across multiple channels, with a primary focus on display/banner ads and social media. You will work within mobile demand-side platforms, video display platforms, and traditional direct publisher-based buying. Your main responsibilities will include developing dynamic advertising strategies that use your expertise in planning and data analysis to achieve our clients’ goals.
Responsibilities:
Organize and be responsible for campaign planning, set-up, and management across a variety of vendors and platforms
Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
Maintain awareness of innovative marketing platforms
Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
Analyze campaign performance and provide optimization recommendations
Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights