Senior Product Marketing Manager, Customer Workflows

Job Description
Role:
We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. We need someone that will thrive as an individual contributor but also be a great collaborator to join our talented product marketing team. The Sr. Product Marketing Manager – Customer Workflows will be responsible for driving key elements of our Customer Workflows GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, events and developing persona-based solution messaging. This position reports to the Sr. Director of Product Solution Marketing for Customer Workflows
The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers’ problems.
What you get to do in this role:
· Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.
· Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
· Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.
· Develop content such as case studies, videos, ebooks, infographics and blog posts.
· Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.
· Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
· Help develop and deliver sales content to improve funnel and sales performance.