Senior Product Marketing Manager, Cloud And Digital Partner Marketing

Job Description
We are seeking a skilled and strategic Product Marketing Manager to contribute to our efforts in building and optimizing partnerships within the cloud technology and digital partnership ecosystem. As a key member of the Cloud and Digital Partner Marketing team, you will play a crucial role in developing and executing partner marketing programs to enhance our presence in the digital ecosystem.
If you are a results-driven marketer with a passion for building impactful partnerships in the cloud and digital space, we invite you to apply for this position. Join us in shaping the future of our partner marketing initiatives and contribute to our success in the rapidly evolving digital landscape. Apply now and be a driving force in our journey!
Essential Functions
Strategic Marketing Planning &
Development:
Identify, evaluate, and cultivate strategic marketing partnerships with key players in the cloud and digital technology industry.
Collaborate with partners to create joint marketing initiatives that drive mutual business objectives.Marketing Program Development:
Design and implement marketing programs that align with our payments solutions resulting in cloud and digital partners consuming and/or jointly selling more Visa payment products.
Develop and manage incentive programs to motivate partners to actively participate in marketing initiatives.
Digital Partner Marketing Ecosystem:
Build and nurture relationships with digital partners, including cloud service providers, technology integrators, and solution providers.
Leverage partnerships to enhance our digital marketing reach and impact.
Collaboration with Internal Teams:
Work closely with internal business development, sales, alliance, and other marketing teams to integrate marketing efforts seamlessly into broader marketing campaigns.
Collaborate with product and sales teams to ensure alignment between partner initiatives and business objectives.
Data-Driven Optimization:
Utilize analytics and performance metrics to measure the effectiveness of partner marketing programs.
Continuously optimize strategies based on data insights to maximize ROI.
Thought Leadership:
Establish our company as a thought leader in the cloud and digital partner marketing space through speaking engagements, webinars, and other industry events.
Stay abreast of industry trends and emerging technologies to provide strategic guidance.
Budget Management:
Manage the partner marketing budget effectively, ensuring optimal resource allocation for successful campaign execution.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.