Senior Marketing Specialist – Hybrid

Job Description
About the Opportunity
Working as part of a larger client service team, the Senior Account Executive acts as a link between clients and the agency. They are responsible for the coordination of campaigns with internal and external teams, and therefore need to communicate clearly to all those involved, on a continuous basis.
They manage administrative and day-to-day campaign work and ensure that projects are completed on time and on budget.
The Sr. Account Executive reports to the Account Director and/or Account Supervisor.
Essential Functions
Provide management of day-to-day activities of components of marketing programs for client account by ensuring accurate, timely execution of projects - including:
DM &
EM Best Practices, Campaign Processes, Client deliverables, Revenue accountability, Time management, etc.
Develops and maintains relationships with clients at appropriate levels through daily contact
Possesses minute-by-minute knowledge of all work in progress – be subject matter expert of each campaign being managed by you when it comes to targeting, communication cadence, workflow rules. As well as work with Director on revenue opportunities and strategy/testing recommendations
Gains an understanding of the client’s business and product lines and utilizes that knowledge to establish credibility with client, counterparts, partners to help drive recommendations based on their business goals
Development project schedules in conjunction with other team deliverables &
client expectations
Communicates to creative team for the development and execution of creative concepts for client review/approval
Reviews all creative and obtains proper approvals from internal team and client
Prepares data processing specifications and perform audits
Coordinates or leads efforts with production team to ensure accuracy and quality of deliverables and obtains proper sign off
Coordinates or directs third party vendor services for data, email, etc.
Prepares well-organized, clear, and concise communications including Creative Briefs, PowerPoint presentations, Recommendation and summary decks for internal and external teams
Responsible for notifying teams of scope changes
Responsible for Alerting Management of any significance client changes or barriers that impact budget and/or timelines
Works closely with other business functions for seamless collaboration to meet the needs of the client (Adobe, Creative, Analytics, Production, PCM, etc.)
Point of contact for the client, liaison to Epsilon, represent the client interests
Driver of communication with client;
setting expectations ex:
budget, timeline, and scope
Understand financial reporting and process;
profit and loss management;
may lead the efforts tocreate the content of the reports
Estimating staffing and scoping for projects, including retainers and contracts
Consistently strengthens and adds value to the client relationships
Leverage knowledge of technology capabilities to provide recommendations and solutions to clients
Thorough understanding of competitive landscape and development and application of leadership in area of expertise
Client-Specific Duties &
Responsibilities
Account Lead on assigned campaigns to complete all aspects of campaign deliverables - Including Budgets, Data, Campaign Matrix, Timelines, Creative, Proofing, Billing, Campaign recap/manifest, etc.
Check for accuracy in;
creative routes, data files and production/data proofs
Provide data files to production include SEEDS, IMB/NCOA requests
Maintain Dealer Roster Excel Spreadsheet w/ dealer contact information, campaign participation and campaign specific information
Assist VP with Agency-run Service Reminder Program
Prepare/Update Master SEED File
Manage co-op process with client and OEM co-op contacts
Execute Campaign Billing files
Knowledge &
Skills
Able to multi-task
Outgoing personality
Able to work mostly independently, while able to keep supervisor up-to-date on deliverables
Proficient in the Microsoft Suite of products, including Excel
Abe to create partnerships with multiple departments across the organization
Good knowledge of marketing technologies
Begins to solve problems and engages SAE/AS/AD as needed
Able to adapt to rapidly changing expectations
Good organizational skills and time management
Strong communication skills
Develop presentation skills
Technical Requirements
Proficient in the Microsoft Suite of products, including Excel
Preferred Qualifications
Experience5+ years agency experience
Automotive Experience a plus
Education:
Associate’s or Bachelor’s degree preferred