Senior Marketing Manager

Blackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way!). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the highest standards of safety and service. We want every guest to leave saying, “Blackstone is the nicest range- they have an incredible selection, fair pricing, and I really like the people that work there!”
Position Overview:
We are seeking a dynamic and experienced Senior Marketing Manager to lead Blackstone's marketing efforts, driving strategic revenue growth and brand excellence. The ideal candidate will play a pivotal role in driving our brand presence, customer engagement, and revenue growth across both our e-commerce platform and physical locations.
Create strategic marketing plans and spearhead implementation through data analysis
Establish processes, set goals, and identify actions to obtain results.
Organize and motivate the in-house marketing team and our external marketing firm.
Contribute to the professional development and growth of the marketing team, support marketing initiatives and align with strategic objectives
Have a passion for guests and a drive for measurable results
Primary Responsibilities:
Collaborate on strategic revenue growth through e-commerce and omni-channel marketing
Ensure effective use and optimization of our CRM to enhance customer engagement and retention.
Oversee and consistently improve our website and e-commerce platform
Strategize ways to manage and optimize digital marketing initiatives in a heavily censored and regulated industry
Execute and manage the marketing plan and content calendar
Develop a deep understanding of Blackstone's products and services and collaborate with the sales team to align marketing efforts with sales objectives.
Provide leadership and direction to the marketing team, ensuring accountability for performance and results
Live out our Core Values
Requirements
The ideal candidate will:
Have 4-6+ years of marketing experience, specifically driving results through lead generation and integrated marketing campaigns,
Have at least 2 years of leadership experience,
Be self-motivated and able to work without direction,
Make solid decisions based on data and analysis,
Demonstrate high attention to detail.
Benefits
Opportunity to join a successful young company with significant plans for geographic growth
Competitive salary + participation in profits-based incentive plan
Matching 401K
Health Insurance
Exceptional employee discounts
Free range membership
Professional growth and development opportunities