Senior Marketing Manager, Engagement

Job Description
This Senior Marketing Manager position is responsible to get new machine owners to make projects on their Cricut machine early and often during their onboarding period. They are also responsible for growing channel reach across our user base for email, push, SMS, etc.
Roles and responsibilities include:
Gaining deep understanding and empathy for new machine owners
Analyzing user data, and triangulating insights to form marketing strategies to deliver on KPI’s
Partnering and supporting broader onboarding team to deliver on KPI’s
Developing tactics/campaigns to deliver on strategies
Leading cross-functional team to execute of marketing tactics/campaigns
Analyzing results and quickly adapting and pivoting as needed to deliver KPI’s
This position reports directly into the VP of Engagement. This person is also part of a broader cross functional onboarding team, whose focus is helping new users succeed.