Senior Manager, Strategic Partnership Marketing

Job Description
This position will require 2x a week in-office at our Jersey City location.
About the Role
The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.
As the Senior Manager, Strategic Partnership Marketing, you will play a crucial role in driving marketing strategies for mergers and acquisitions and strategic partnerships. You will be responsible for ensuring seamless integration and alignment of M&
A marketing with Verisk's overall marketing objectives. Additionally, you will focus on strategic partnership marketing, collaborating with partners on co-marketing initiatives to strengthen perception among clients and enhance Verisk's overall brand position.
The ideal candidate will possess strong strategic thinking skills and the ability to collaborate effectively with cross-functional teams. You will be responsible for developing and executing comprehensive marketing plans that support the successful integration of acquired companies into the Verisk ecosystem, as well as driving joint marketing efforts with strategic partners to maximize market presence and thought leadership.
This is a leadership role that requires a strategic mindset, strong collaboration skills, and the ability to drive marketing initiatives across various contexts. The successful candidate will be able to identify and execute on opportunities to enhance the value of acquisitions and partnerships through strategic marketing initiatives. This position reports to the Director, Strategic Partnership Marketing and will work closely with other members of the marketing, sales, and strategy teams.
Job Responsibilities
M&
A Marketing Plans – Develop and execute comprehensive marketing plans for mergers and acquisitions, focusing on pre-acquisition due diligence and post-acquisition integration
Marketing Strategy – Collaborate with leadership teams to understand acquisition target audiences, buyer personas, and marketing strategies to ensure effective integration
Resource Optimization – Conduct thorough analysis of acquisition marketing headcount, budgets, and trends to provide strategic recommendations for optimization
Messaging&
Positioning – Partner with the communications and sales teams to develop messaging that highlights the benefits of Verisk's offerings to both current and acquisition target audiences
Campaign Development – Drive marketing initiatives for strategic partnerships, fostering strong relationships with key industry players and leveraging joint marketing opportunities
Market &
Competitive Intelligence– Monitor and analyze industry trends, competitor activities, and market dynamics to identify opportunities for growth and differentiation
Marketing Analytics – Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for continuous improvement