Senior Manager, Partner Marketing

Job Description
As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Senior Manager, Partner Marketing, focusing on Reseller Sell Through for ServiceNow.
Position Overview:
As the Senior Manager, Partner Marketing, you will play a pivotal role in driving the Americas Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration. This role requires a blend of strategic thinking, reseller audience insights and go-to-market expertise, partner relationship management, and hands-on execution to achieve business objectives and revenue targets.
Key Responsibilities:
Develop and execute comprehensive partner marketing plans for ServiceNow’s most important resellers in the Americas to drive awareness, demand generation, and sales enablement for ServiceNow through our reseller channel.
Work directly with the AMS regional partner marketing team and field marketing teams to ensure collaboration, alignment and scale in region.
Collaborate closely with ServiceNow's channel sales team to align marketing efforts with sales strategies and priorities, ensuring effective execution and measurable results.
Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and critical elements they need in a marketing program to drive business growth.
Develop and deliver compelling marketing packages that supports the complete buyer’s journey. Elements to include sales enablement materials, customer materials, demand generation package and digital activation kit, tailored to the needs of reseller partners and their target audiences.
Lead joint marketing programs and initiatives with reseller partners, including co-branded campaigns, digital media programs, webinars, events, and promotions to generate pipeline and revenue growth.
Track, analyze, and report on the performance of partner marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.
Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.