Senior Manager, Digital Events - Hybrid In Columbia, Md

Job Description
Opportunity at a Glance
The Lead/Sr Manager, Digital Events, Adtalem is responsible for development and execution of a comprehensive event strategy to achieve business results and maximize internal and external event value for Adtalem universities and other events as assigned. The Lead/Sr Manager, Conferences and Events will lead a team of event professionals who develop and execute digital events that inform, engage, and inspire current and prospective students, colleagues, alumni, strategic partners, the healthcare industry and the community and position events for revenue generation and/or thought leadership opportunities. By implementing digital event planning best practices across the American
American University of the Caribbean, Chamberlain University, Ross University School of Medicine, Ross University of Veterinary Medicine, and Walden University, the senior manager, digital events will implement new, innovative enhancements to drive enrollments.
Responsibilities
Develop and implement a comprehensive digital event strategy, in support of ATGE and its institution strategies, that results in the successful execution of events including open houses, information sessions, thought leadership events, and new prospect-facing digital events.
Lead and motivate a team of event professionals in planning, coordinating, and delivering highly effective events including live, on-demand, and hybrid events.
Lead production planning for digital events to include, managing production and audiovisual vendors, managing production specifications, and production budgets.
Experience working in digital platforms - Gotowebinar, Zoom, ON24, TEAMS and experience moderating events, and providing tech support.
Support and develop new consistent KPIs for event measurement and outcomes across Adtalem universities. Analyze and report on event outcomes, including post-event-surveys and summary of expenses to ensure continuous improvement and ongoing efficiency.
Partner with the Workforce Solutions team/Internal stakeholders to deliver partner-focused digital events.
Research, analyze and streamline event systems and operations by using technologies and tools to reduce costs and improve efficiencies. Leverage enterprise-wide agreements when applicable.
Develop and manage budgets to ensure revenue and expenses are kept within established parameters. Continually review and evaluate spend and reporting.
Develop and implement team processes, best practices, and reporting to ensure all events and contracts are within legal department guidelines, within the best interest of the organization and deliver on our brand promise.
Performs other duties as assigned.
Complies with all policies and standards.