Senior Manager, Demand Generation

Job Description
We are looking for a Senior Manager, Demand Generation to join our growing team! In this role, you will lead a high-performing team with a major impact on Brightspeed’s business. You will own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance. You will use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.
As Senior Manager, Demand Generation, your duties and responsibilities will include:
Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Developand deliverexecutive level presentations, including to large audiences