Senior Manager, Brand Marketing Communications

Dymax is a world-renowned producer of adhesives, coatings, dispensing systems, and curing equipment. Where our competitors supply products, our company teams up with customers and commits to developing solutions that help customers lower costs, improve efficiencies, and increase their profitability. This focus on customer partnership has led us to become where we are today:
a rapidly expanding force within our industry, with a comprehensive product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.
We seek a results-focused, innovative, customer-centric well-qualified individual to join our talented team. Based out of our Torrington Connecticut location, you will drive global MarCom transformational initiatives for double digit growth bymanaging a team dedicated to enhancing brand visibility, increasing sales leads, and ensuring consistent messaging across all communications and channels. By developing and managing success through B2B brand management, storytelling, and channel brand awareness, and employing markets, customers, and business analytics expertise to empower strategic effectiveness
Additionally:
Develop and implement brand-centric content strategy by collaborating with commercial functions to devise data-driven content. Creating high-impact content that inspires customers and guides the MarCom team into crafting compelling storytelling for heightened engagement.
Lead and empower the brands MarCom team by cultivating a dynamic, innovative, and customer-focused team. Also, by recruiting, developing, mentoring, and fostering a team and culture of purposeful collaboration and high performance.
Advance business through project management by aligning and driving projects to meet brand objectives and timely completion of initiatives, and facilitating a continuous improvement culture through post-rollout evaluations
Enhance global messaging and engagement by guiding implementation of a unified brand marketing framework that ensures consistent impact across activities, and transitioning regional Marcom teams into a harmonized global unit.
Support sales partner effectiveness by collaborating with internal regional channel partner managers to develop cobranded marketing and promotional strategies that boost channel partner adoption and drive revenue.
Generate high-quality sales leads for our distributed brands (principals) by strategically aligning marketing initiatives with principals to maximize market visibility, developing campaigns that support distribution models, generate substantive leads, and enhance conversions.
Optimize reporting and analytics by developing measurement plans for campaigns and channels, defining success metrics and growth levers, and improving then sustaining resource planning and prioritization.
Requirements
You should have:
7+ years of experience of professional B2B marketing experience for an international company
4+ years of experience leading a global team
BA/BS Degree in communications, marketing, or a related field
Experience with Market Automation (Pardot) and CRM (Salesforce)
Advanced PowerPoint presentation skills
Experience with the full marketing mix across paid, owned, and earned channels
Flexibility to adjust workday schedule to accommodate global time zones
Proven track record of success in B2B brand management, storytelling, and building brand awareness across various channels
High level of creativity
Independent decision-making capability
Exceptional interpersonal communication and presentation skills
Strong understanding of latest MarTech tools
Strong business acumen and understanding of analytics that strategies and effectiveness
Ability to manage and prioritize multiple projects simultaneously
Experience in similar, very technical, industry is desired
Benefits
Our company offers its employees:
Attractive salaries
Personal growth opportunities
Excellent benefits packages that include:
Health Care Plan (Medical, Dental &
Vision)
Retirement Plan (401K)
Life Insurance (Basic, Voluntary &
AD&
D)
Generous Paid Time Off and Public Holidays
Short-Term and Long-Term Disability
Free uniforms and footwear
Training &
Development
Tuition Reimbursement
Wellness Resource
Salary Range:
$103,000 - $150,000
Our company takes the compensation of its employees very seriously and considers several factors when determining the total compensation package including but not limited to location, market range, skills, knowledge, experience, and abilities. The base salary range represents the low and high end of our company's salary range for this position. Actual salaries will vary and may be above or below the range. The range listed is just one component of our company's total compensation packages for employees.
Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, domestic violence status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.