Senior Director, Product Marketing

Western digital - Milpitas
new offer (02/07/2024)

job description

Job Description
Job Overview:
The Senior Director of Product Marketing will play a pivotal role in driving the success of our flash storage products. This position requires a dynamic leader with a deep understanding of the industry, market trends, and technology, coupled with a passion for storytelling. The ideal candidate will lead the development of compelling marketing content and external assets, ensuring our products resonate with target audiences across various markets.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategic Leadership:
Develop and execute comprehensive product marketing content strategies that align with business goals and market opportunities.
Lead the product marketing content development team, fostering a collaborative environment that encourages innovation and excellence.
Stay abreast of industry trends, competitor activities, and technological advancements to inform marketing strategies and product positioning.
Content Development:
Oversee the creation of high-quality marketing materials, including whitepapers, case studies, product brochures, presentations, and digital content.
Collaborate with cross-functional teams to ensure consistent messaging and alignment with overall marketing and business strategies.
Drive the development of compelling storytelling that highlights the unique value propositions of our flash storage products.
Market Analysis and Insights:
Analyze market data and customer feedback to refine product positioning and messaging.
Provide actionable insights to the product management and development team to influence future product innovations.
External Asset Development:
Manage the creation and distribution of external marketing assets.
Ensure all marketing materials adhere to brand guidelines and effectively communicate our technology’s benefits.
Cross-Functional Collaboration:
Work closely with the sales, engineering, and product management teams to align marketing efforts with product development and sales strategies.
Collaborate with the corporate communications team to ensure cohesive and impactful external messaging.

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Senior Director, Product Marketing

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