Senior Content Writer-Digital Marketing

Uworld, llc - Coppell
new offer (29/04/2024)

job description

UWorld is seeking a Content Writer – Digital Marketing to produce and edit content in support of multiple lines of business. The Content Writer will produce various pieces of content, including copy for web pages, email campaigns, blogs, social media, brochures, whitepapers, eBooks, marketing slicks, bylined articles, and press releases. The successful candidate will also manage a team of copywriters and edit content they produce.
QUALIFICATIONS:
Minimum Education Required:
Bachelor’s degree in communications, PR, journalism, marketing, business, or related field.
Requirements
Minimum Experience Required:
Five years of experience in a prior copywriter, editor, or communications position
Two year of managerial experience managing the work of other copywriters
Previous marcom experience creating content for campaigns, websites, advertising collateral, and social media
Working knowledge of best communication practices, especially as it relates to website, SEO, social media, email, social media, and omnichannel marketing campaigns
Required Skills:

Exceptional written communication skills
Copy editing / proofreading experience
Ability to write long-form articles from content briefs
Expertise in writing for content optimization (SEO) with keyword integration
Superior organizational and self-motivation skills
Ability to manage, assign, and track team projects
Ability to track and report metrics of success
Ability to work well within a team environment with competing priorities
Ability to react in a constructive manner to direct feedback and constructive criticism
Attention to detail with respect to adhering to and enforcing UWorld brand standards
Job Duties:
(Including but not limited to)
Copywriting &
Copy Editing (50%)
Produce and edit content for various forms of marketing material – web pages, blogs, brochures, sell sheets, case studies, social media posts, eBooks, infographics, etc.
Compose thought leadership pieces, including whitepapers, eBooks, and bylined articles
Edit and proof the copy of other writers
Create the appropriate message and tone of voice for various audiences
Work within the UWorld marketing team to produce marketing campaigns
Review all external-facing pieces of branded/marketing collateral before they’re published
Assist other team members during peak periods of conferences, product rollouts, major campaigns, or other marketing initiatives to ensure that all deadlines are met
Own assigned pieces of the UWorld marketing plan
Create and actively/regularly measure and report metrics to measure success
Enforce UWorld design/brand standards
Team Management &
Collaboration (50%)
Establish departmental priorities, assign tasks, and ensure on-time delivery of assignments
Edit the work of department team members, providing feedback and mentoring as needed
Work with various teams including product owners, sales, marketing peers, support team, and executive team members to develop a collaborative process for producing and editing content
Participate in team meetings and take responsibility for content development initiatives
Work collaboratively with team members to provide and receive feedback with tact and diplomacy
Benefits
Compensation and Benefits
Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid vacation schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Relaxed work environment that offers flexibility to work remotely 1 day per week
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes
"
At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

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Senior Content Writer-Digital Marketing

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