Senior Associate, Video Investment (Adult Beverage Client)

Job Description
Overview:

The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:
Broadband video programs across the portals and a variety of niche content sites
Brand specific online plans (traditional online banners, sponsorships, etc.)
TV-centric digital/online extension sponsorships and integration programs
Advanced TV trial initiatives including interactive TV, VOD, etc.
Role Objectives:
Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendation based on integrated communication planning processes
Connect with traditional planning and buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimize digital programs on an ongoing basis