Senior Associate, Insights

Job Description
About Our Insights Center Of Excellence
Our newly formedInsights Center of Excellenceis the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars;
People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.
The Insights Center Of Excellence will champion a people-first approach to unearth actionable insights for a major client. The Senior Associate will support day-to-day across our People, Business and Cultural Intelligence. This hybrid role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications.
The successful candidate is a curious, creative and a collaborative problem-solver who thrives in a fast-paced environment.
Role Objectives
Overall:
Mine, evaluate and translate proprietary, syndicated and secondary research to derive meaningful insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
Evaluate innovate data partners and approaches to develop POVs
Assist in the development of client-ready insight presentations inclusive of data visualization and storytelling
Work in partnership with client research, strategy and analytics team;
have a solid understanding of client’s business goals and challenges
Demonstrate understanding of the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
People Intelligence:
65%
Define most valuable audience segments for clients using syndicated data
Mine research tools and ensure accuracy in the use and application of data
Build compelling personas that bring key audience segments to life
Exhibit a solid understanding of the use and relevant application of audience ID data
Gain an intimate understanding of Epsilon People Cloud identity solution
Business Intelligence:
25%
Category analysis and evaluation of a brands market position
Media budget optimization across channels, markets, products or segments to drive business growth
Cultural Intelligence:
10%
Work in conjunction with the Cultural Intelligence team to explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients
Translation of trends into strategic opportunities and implications
Incorporate a cultural lens to all audience and business analysis