Senior Associate, Commerce & Retail Media

Job Description
The Commerce &
Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Senior Associate will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team.
Responsibilities:
You will support Manager and Assoc. Director of a given brand's eCommerce business throughout the entire planning, and implementation process
You will manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
You will plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
You will interpret performance reports to provide actionable insights and analysis
You will ensure campaigns are run to agreed upon best practice guidelines
You will assist and attend weekly calls and meetings
You will collaborate with the Integrated Media Planning team to understand how eCommerce media plans can tie into the larger brand campaigns throughout the course of a campaign and help plan full funnel strategy