Senior Associate Brand Manager (Market Design & Delivery)

Are you passionate about shaping the narrative of iconic brands? Do you thrive in a dynamic environment where creativity and strategic thinking converge? If so, we invite you to consider joining our team as a Senior Associate Brand Manager. As a key member of our marketing team, you will play a pivotal role in driving brand growth and innovation.This position offers a unique opportunity to collaborate with cross-functional teams, leverage consumer insights, and execute marketing strategies that resonate with our target audience.
The primary responsibilities of this role are to:
Design world-class marketing mixes including proposition, product, pricing, and pack;
Mine consumer insights to uncover unmet needs;
Develop winning concepts and claims for new products (validated by consumers as need to understand the appeal and scale of opportunities);
Work closely with Insights, R&
D (Research and Development), Medical, Regulatory and Legal teams to define product parameters;
Assess and partner with external vendors (when appropriate) to develop concept designs and/or prototypes that deliver against the defined concepts;
Align with legal, medical, and regulatory teams to qualify/support claims;
Partner with brand and visual identity teams to design breakthrough graphics and pack structures;
Develop a price/pack architecture with sales, finance and brand team that is aligned with brand strategy;
Lead projects through the gate-keeping process;
Working with appropriate cross-functional resources;
Developing robust business cases with sales, finance, and product supply with the goal of achieving key financial metrics;
Secure leadership team buy-in to projects and business cases;
Keep overall stakeholders appraised of key milestones;
Exchange learnings and tools with the Consumer Health Accelerator Team and internal innovation network to arrive at best practices and share challenges and solutions;
Stay abreast of all relevant industry and academic thinking on innovation.
The role is hybrid - 3 days onsite in office in NJ and 2 days are remote.
Requirements
Required Qualifications:
Knowledge equivalent to BS/BA degree;
Proven success with understanding, mining, and applying consumer insights, project management, leading teams, navigating financials, and demonstrating results;
Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans, and aligns, drives stakeholder engagement, effectively manages suppliers;
Excellent financial and project management skills to critically and objectively assess programs and investments versus results;
Ability to streamline operational processes and drive efficiency through the use of technology;
Superior analytical ability, assessing different models and related outputs;
Must be curious with an openness to new thinking balanced with realistic business needs;
Excellent communication skills required;
Must be able to create an environment that encourages innovation and risk taking;
Ability to engage in positive/productive debate with the leaders of key internal constituent groups;
Ability to collaborate and influence key stakeholders with empathy and flexibility;
Takes activist ownership of bottom line and has experience developing business cases in collaboration with Finance.
Preferred Qualifications:
MBA desirable;
3+ years of experience in a marketing or related position, ideally in the CPG (Consumer Product Goods) industry;
Experience with business forecasting a plus.
Benefits
Hybrid working schedule
Growth Opportunity
Dynamic Environment with focus on Innovation and Creativity