Senior Analyst, Search-Sem

Job Description
The role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation. The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients’ business and apply their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations.
Role Objectives:
- Gather and analyze keyword research necessary to build a new campaign
- Responsible for gathering necessary data for plan development
- Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager
- Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
- Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan into search engines
- Primary party responsible for QA of all campaign components prior to launch
- Monitor and maintain campaign budgets, pacing and bid adjustments
- Proactively advocate for campaign adjustments based on performance trends
- Active monitoring and management of performance and competitive landscape
- Development and implementation of optimizations and/or testing plans (e.G. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
- Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization
- Active participation in client status and reporting calls, including presentation of reporting
- Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
- Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
- Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
- Mastery of all core search metric calculations and relationships (e.G. CPC, CPA, CTR, SOV, weighted averages)
- Serve as subject matter experts and be a resource for training and ad hoc questions
- Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
- Establish professional, productive rapport with sales representatives/media vendors
- Demonstrate creativity and agility when problem solving
- Work closely with manager to establish priorities and manage workload
- Timely delivery of all work
- Successful completion of training programs and requisite certifications