Senior Adobe Analytics Implementation Analyst

Job Description
We are seeking a skilled and experienced Senior Analyst/Lead Analyst to join our team, specializing in Adobe Analytics Implementation. The ideal candidate will have extensive experience in various aspects of Adobe Analytics, including app implementation, server-side implementation, and edge network. Additional expertise across Adobe and Google Analytics is recommended. Understanding of the implementation and configuration of 3rd party tags, especially media, is desired.
Key Responsibilities:
Lead and execute Adobe Analytics implementations, ensuring accurate and efficient data collection across digital properties.
Implement Adobe Analytics in mobile applications, ensuring seamless data integration and tracking.
Configure and manage server-side implementations of Adobe Analytics, optimizing for performance and data accuracy.
Utilize edge network solutions to enhance data collection and delivery for Adobe Analytics.
Support and execute Adobe Target implementations to enable personalized user experiences and A/B testing.
Implement and manage Google Analytics setups, ensuring accurate tracking and reporting.
Conduct thorough testing and assurance processes to ensure the accuracy and reliability of analytics implementations.
Support in the deployment of 3rd party media tags and additional tags / tools including, but not limited to (mParticle, OneTrust)
Utilize Observe Point or similar tools for automated testing and validation of data collection across digital properties.
Develop and maintain comprehensive reports and dashboards to visualize data insights and support decision-making.
Work closely with cross-functional teams including marketing, development, and data science to ensure alignment and effective implementation of analytics solutions.
Identify and resolve issues related to data collection, tracking, and reporting in a timely manner.
Stay up to date with industry best practices and emerging trends in analytics and implementation strategies.