Search Engine Marketing (Sem) Coordinator

Job Description
Comoto is seeking our next SEM Coordinator. Our next Coordinator will be an analytical thinker with an insatiable curiosity to learn all there is to know about digital marketing and the drive to continually improve their skill set.
Reporting to the SEM Manager, this position is responsible primarily for the execution of Paid Search/Shopping channels. You will also have the opportunity to support Comoto’s larger media mix (including Display/Media/Video, Affiliates, Social Media). As a key driver of Comoto’s growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, Creative, Video, Merchandising, and Rider Support teams.
Our Next SEM Coordinator Will:
Build and maintain a large Paid Search keyword &
Shopping product group portfolio to support Comoto’s ever-expanding catalog of premium gear and parts
Execute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast’s heart
Learn complex Paid Search &
Shopping bid managementstrategies to take results to the next level
Optimize the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers
QA of own workflow--ad copy, campaign builds, etc--as well as review of teammates’ work to ensure the positive customer-facing experience
Ultimately, master Paid Search and Shopping management
Help execute our Display, YouTube, and OTT marketing campaigns
Staying on the leading edge of Digital Marketing to keep Comoto at the forefront of the powersports industry