Remote Paid Media Associate

Job Description
The primary responsibility of the Paid Media Specialist position is to target our practices’ ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by:
Ensuring the regular and seamless onboarding of net new practices onto paid media
Preparing weekly and monthly reports for internal and external stakeholders
Measuring and optimizing campaigns to meeting internal KPI benchmarks and program goals
Managing paid media for multiple practices across our clinic partner network
Preparing presentations summarizing campaign performance and presenting them to our partner doctors and practice managers
Implementing and configuring Google Ads conversion tracking and attribution across multiple conversion paths for single and multi-location practices
Providing feedback on all stages of our paid media funnels to internal and external stakeholders
Brainstorming new and innovative ways to target the clients who are most valuable to our practices and drive additional volume
Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends and halt negative trends
Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
Evaluating media spend levels and provide feedback / recommendations based on previous performance
Collecting feedback lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance
Working closely with our data &
analytics team to validate campaign performance data
Proactively recommending improvements to paid media campaigns to boost performance
Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how they could impact their paid media performance