Regional Marketing Manager - Orthopedic Surgery

Job Description
For our Orthopedics vertical we are looking for a Regional Marketing Manager for the North American market ideally based in the Chicago, IL area. You will be part of a motivated team developing and marketing software-based solutions in the field of orthopedic surgery. Your focus is on discovering and understanding new business opportunities, driving product adoption in the market, and providing meaningful customer feedback to R&
D. You are the lead in early-adopter sales projects and work closely with sales colleagues to develop shared sales strategies and techniques. Your contribution has an impact on how orthopedic healthcare is provided in North America.
Continuously monitor and analyze the orthopedic surgery market in the US with the regional sales team
Support TraumaCad expanding into wider orthopedic applications as the portfolio evolves.
Develop and discuss a product-line specific marketing plan based on market analysis and feedback
Analyze, plan and develop existing / implement new sales channels, sales models and key accounts
Design and execute campaigns / launches as determined in the marketing plan
Help with strategic selling by designing sales programs, hospital targeting (national accounts, key accounts)
Analyze and monitor sales forecasts, project pipeline and historical installed base, as well as financials such as revenue, forecasts, profitability
Provide consulting, guidance and assistance to physicians and IT personnel before surgery, in particular with regards to integrating our solutions with their PACS and EMR systems
Develop and implement reference site programs (for visitation and clinical cooperation)
Develop strong relationships with Key Opinion Leaders;
formalize consulting agreements
Identify and drive clinical research initiatives at reference sites and with Key Opinion Leaders
Interfaces:
VP of Marketing, Director of Marketing, Regional Sales Directors, Area Account Managers (all based in the US);
Product Manager, Marketing Manager, R&
D (all based in Israel)
Willingness to travel 50% of the time in the US and Canada, and up to 10% international travel