Public Relations Account Director

Cg life - San Diego
new offer (02/05/2024)

job description

Job Overview:
The Public Relations Account Director plays a key management role on the PR team, overseeing the development and implementation of comprehensive PR strategies for our clients in the life sciences, biopharma, and healthcare industries. In addition, they work closely with other agency department leads to structure and execute successful omnichannel communications campaigns.
This person plays a key role in developing and maintaining strong relationships with clients, leveraging deep industry expertise to provide strategic counsel and drive impactful media outreach. They are responsible for managing and mentoring a team of PR professionals, ensuring the successful execution of PR campaigns. They also play a prominent role, working with the VP of PR, in ensuring department growth and implementing processes and procedures with resulting efficiencies. They heavily support the agency’s new business development efforts, including contributing to and presenting new business proposals that meet agency growth goals. They contribute to various agency management initiatives.
The Public Relations Account Director is a meticulous, results-oriented individual who is passionate about the intersection of science, technology, and communications and has a demonstrated track record of successfully helping growing client businesses.
Key Responsibilities, including but not limited to:
Business Impact
Core development and execution of PR strategy, ensuring alignment with client objectives and messaging
Identification of organic growth initiatives/opportunities - financial and otherwise on a defined client or client portfolio while delivering real results for our clients and meeting/exceeding agency revenue goals
Fostering continued client satisfaction that leads to renewed program structures and long-term relationships
Applies business acumen beyond the current client-base or vertical, if needed, by having an immediate impact if moving to a different client or vertical
Lead new business development efforts, including pitching and presenting to prospective clients
Build and maintain strong relationships with clients, serving as their trusted advisor and strategic partner
Effectively oversee and manage all client account budgets, ensuring financial integrity and profitability and working with teams to ensure budget understanding and compliance
Leadership
Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results
Manages multiple pieces of business within one client or multiple accounts
Is sufficiently informed and personally involved, ensuring sound planning, good service, and a solid client/agency relationship
Oversees and participates in the execution of media outreach efforts, including pitching, securing media placements, and managing media relationships
Participates in various agency management initiatives, ensuring continued agency growth and efficiencies
Recommends and implements department-level processes and procedures that contribute to department growth and employee satisfaction
Work closely with PR VP to identify areas for overall agency growth and efficiencies
Industry Expertise
Expert knowledge of business and marketing impact on client activities.
Responsible for all aspects of a strong client partnership, including high quality of work, service excellence, and proactive ideation
Responsible for overall account performance, ensuring client business strategy and agency are aligned
Master media relations skills and demonstrated results and ability to provide guidance to teams for successful earned media strategies
Communication
Ability to use past experience(s) to deliver difficult message(s) with transparency and insight
Ability to negotiate and manage conflict and client concerns that cause significant dissatisfaction and frustration
People Management
Manage and mentor junior staff members, responsible for their professional development;
effectively manage and delegate work of staff assigned to accounts
Oversee annual performance evaluations of team members
Provide strategic counsel to clients, utilizing deep industry knowledge and insights to drive impactful PR strategies
Reports To:
Vice President of Public Relations
Requirements
Qualifications and Skills:
Demonstrated experience developing and implementing strategic communications programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders
Demonstrated success in developing ongoing relationships that result in strong media placements. Must demonstrate the ability to drive earned media coverage with media from trade (i.E. Fierce Pharma) to mainstream (i.E. New York Times)
Ability to build and maintain relationships with clients and media contacts
Experience managing and mentoring a team of PR professionals
Strong leadership abilities, with the ability to inspire and motivate a team
Demonstrated ability to work effectively in a fast-paced, deadline-driven environment
Demonstrated success with biopharma clients with commercialized product offerings strongly desired
What We will be Looking for:
12+ years of Pharma, med tech, life sciences, or healthcare agency experience or the same within a healthcare/biopharma organization
Bachelor’s degree (minimum) in journalism, public relations, marketing, sciences, or transferrable area
Experienced in promoting product innovations (launches, regulatory milestones, etc.), medical congresses, and data publications
Experience managing product-related issues, especially in highly regulated environments, and the ability to provide clients with counsel, key messages, statements, and Q&
A to support response strategies
Benefits
We are proud to offer a comprehensive benefits package to all of our employees:
Medical, Dental &
Vision Insurance. We cover a generous portion of employee contributions.
401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
Parental Leave. Generous paid time off for parents to bond with their newest addition.
Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby;
the options are endless!
And more! We offer life insurance, LTD, a robust employee assistance program, and more!
This job posting is intended for direct applicants only;
please, no outside recruiters.

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Public Relations Account Director

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