Product Marketing Manager

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers
Requirements
QUALIFICATIONS
Minimum Education Required
Bachelor’s degree in marketing, business, communications, or a related field required;
master’s degree preferred
7 years of experience in a similar role leading digital, marketing strategy
Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
Deep experience of SEO and SEM practices;
strong experience with social media marketing and content creation preferred
Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
Minimum Required Experience
JOB DUTIES (including but not limited to)
Campaign Prep &
Misc. (70%)
Produce compelling and effective email and digital marketing campaigns
Oversee SEO and SEM strategy for assigned verticals
Manage the strategy of social media content creation
Manage the forum marketing strategy
Create and regularly measure and report on marketing metrics
Own assigned pieces of the UWorld marketing plan
Recommend and edit necessary collateral to support product offerings
Enforce UWorld brand standards
Perform comprehensive, detailed market research on target market(s) including competitive analyses
Define buyer personas, target markets, and how buyers consume their media and make decisions
Outline buy cycles
Recommend product pricing
Report on industry trends and recommend actions to position UWorld ahead of competition
Marketing Strategy (20%)
Define an annual B2C product marketing strategy
Serve as the embedded product marketing specialist for assigned the Nursing vertical
Define and refine product differentiators and market positioning
Market Research (10%)
Required Knowledge, Skills, and Abilities
Demonstrable digital marketing experience, especially email, SEO, and SEM
Exceptional market research and reporting skills
Ability to define and report metrics of success
Superior organizational and self-motivation skills
Familiarity with marketing automation tools and platforms
Excellent written, verbal, and interpersonal skills
Ability to work well within a team environment with competing priorities
Ability to react in a constructive manner to direct feedback and constructive criticism
Benefits
Compensation and Benefits
Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid vacation schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Relaxed work environment that offers flexibility to work remotely 1 day per week
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes
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At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."