Product Manager

Job Description
The Product Manager is responsible for profitably growing a product portfolio by developing, implementing and driving marketing/business strategies and tactical action plans contributing to growth in market share and size. This key position is focused on effectively utilizing ITW’s Toolbox of core business philosophies to manage the lifecycle of multiple product lines, lead business growth initiatives and champion new product development. The Product Manager will collaborate with Marketing to develop lead generation tools, programs and campaigns and with Global Sales Teams to develop and support local growth strategies.
Market Landscape:
Utilize ITW’s core enterprise principles to identify and allocate resources to maximize portfolio profitability and product performance.Through research and market data understand our customer needs and translate those needs into actionable pain points and opportunities
Analyze and communicate sales trends for given product lines using dashboards and tracking reports
Create and implementannual growth plans and product strategy
Strategic Marketing:
Facilitate product line growth through strategic marketing and initiatives.Convey value propositions for assigned product lines to key market segments through marketing and collateral
Develop initiatives and collaborate with commercial leaders on product sales strategies and support execution
Generate leads for assigned products
Create sales tools and playbooks
Innovation:
Build and maintain an innovation pipeline that supports Buehler’s business strategies.Identify and prioritize new product opportunities and growth market segments/applications based on market knowledge and voice of customer data
Participate in New Product Development Stage Gate process including:
strategic fit, competitive analysis, prioritized customer pain points, value proposition, business case, key requirements, voice of customer throughout the process, phase in phase out plan, feedback at concept, alpha and beta stages and launch materials
Product Portfolio Management:
Manage a portfolio of products through the development, commercialization, growth, maintenance, and obsolescence stagesProvide input to Engineering on improvements to on-market products based on quality concerns, customer feedback and market impact
Determine product pricing for all global regions based on market research, production/material costs and anticipated demand. Review margins for product lines and adjust pricing to maximize OI
Provide product specific training to the sales team