Partner Marketing Manager, Enterprise (Cash App & Afterpay)

Cash app - San Francisco
new offer (25/06/2024)

job description

Job Description
As a Partner Marketing Manager supporting the Cash App and Afterpay Enterprise businesses, you are responsible for developing, managing and scaling marketing programs, driving the success of our partnership with the top companies and retailers in the US.
Within this highly cross-functional role, you will work with multiple teams across various functions including Sales and Account Management, Ads/Affiliates, Integrated Marketing &
Marketing channel leads, Legal, and Insights &
Analytics.
Responsibilities:
Drives the Marketing Strategy for the Enterprise segment, through internal &
external co-marketing opportunities, Partner channel strategies/best practices and advises on co-marketing spend to drive partnership growth.
Develops repeatable Enterprise merchant co-marketing opportunities such as seasonal campaigns in collaboration with consumer marketing and creative.
Collaborates with B2B content marketing to develop compelling collateral driving engagement with our co-marketing opportunities
Supports Enterprise Account Management in pitching and messaging marketing opportunities
Ensures flawless execution of a merchant’s co-marketing campaign by collecting assets and briefing teams, ensuring creative complies with merchant and Afterpay brand guidelines and all necessary internal and external approvals are received to keep project launches on schedule.
Collaborate with Insights &
Analytics on campaign performance to share back with the merchant and the business. Develop Merchant and Campaign benchmarks for future campaigns.

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Partner Marketing Manager, Enterprise (Cash App & Afterpay)

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