Paid Marketing Manager / Associate Manager

Job Description
We’re looking for an up-and-coming Paid Marketing Manager or Associate Manager near Denver, CO to help shape and optimize our Advertising Channel Strategy.
This junior role involves driving impactful creative outcomes, strategically expanding channels, and leveraging customer insights to enhance paid channel efficiency. With a keen focus on insightful reporting and analytics, you’ll contribute to data-driven decision-making, ensuring alignment with departmental goals.
You’ll excel in comprehensive agency management, overseeing key digital platforms, and fostering collaboration with agency partners to drive continuous optimization. Your commitment to excellence will extend to meticulous budget management, delivering measurable contributions to overall marketing performance and organizational success.
This role reports to the Senior Director of Performance Marketing and works closely with the eCommerce team, Marketing team, advertising agencies, and vendors of Truewerk.
The position is based in Denver, CO with flexibility to work remotely based on business needs.
Salary Range:
$75,000 - $90,000 per year base salary
What you’ll do
Advertising Channel Strategy
Develop creative briefs for paid advertisements, promotional collateral, and new channel assets.
Explore, assess, and expand new channels, tactics, and creative methodologies to enhance the efficiency of paid channels. (Reddit, TikTok, etc.)
Establish and sustain a continuous feedback loop for results, emphasizing the identification of drivers of effective ad creative to inform better creative outcomes and performance.
Agency Management
Take ownership of day-to-day agency and vendor management, focusing on Television, SEM, Paid Social, Affiliates and other key digital platforms.
Lead ongoing optimization efforts across key advertising and marketing channels in collaboration with agency partners.
Direct and guide agency partners through monthly and quarterly planning and revenue and efficiency forecasting.
Facilitate the seamless exchange of ad trafficking and collateral between internal teams and agency resources.
Reporting and Analytics
Define, manage, and track monthly, quarterly, and annual advertising budgets.
Generate insightful and actionable reports to guide agency tactics, creative insights, paid ad efficiency, and overall marketing performance.
Measure and report on the efficacy of marketing campaigns, extracting insights and assessing alignment with departmental and organizational goals.
Analyze customer and audience insights, devising and testing innovative targeting and creative approaches to connect with the Truewerk target customer.
Project Management, Technical Integrations
Collaborate on technical implementation with site operations and agencies to ensure accurate and reliable ad performance measurement. (Pixel implementation, Shopify integrations, etc.)
Collaborate closely with the CRM team to seamlessly integrate and evaluate new first-party audiences and share insights on performance
Partner with the site operations team to implement, maintain, and audit tracking technologies, including UTM, and ensure accuracy of on-site measurement.