Omnichannel Audience & Marketing Manager

Job Description
As the Omnichannel Audience and Marketing Manager for Telemundo’s Strategic Marketing &
Creative Strategy department, you’ll be responsible for:
Marketing Strategy
Leading go-to-market strategy and promotional efforts for the Telemundo App inclusive of brief development, campaign deck creation, and implementation
Building &
executing 360-degree app marketing campaigns focused on awareness and retention, including on-air, organic social, CRM, etc.
Serving as primary liaison across marketing, creative product and streaming programming as well as key consultant for Peacock marketing in promotion of Telemundo titles
Leading CRM strategy holistically for the app as well as for key promotables, driving the agenda for increasing FEPs, retention and app engagement
Acting as key advocate for A/B testing and data driven decision making to improve performance
Audience Data
Leading overall audience strategy for Telemundo’s data-driven initiatives including:
1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentation
Building data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
Translating business objectives into actionable, data-driven audience recommendations
Managing internal audience platforms, finding ways to enhance audience development and increasing 1P scale
Providing strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
Leveraging understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience data
Overseeing data taxonomy creation, set up and measurement
Managing Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activation
Guiding and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain owners
Ensuring compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teams
Leading brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activation
Working under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.