Multicultural Strategy Director (Advertising)

Job Description
At GALLEGOS United, the Strategy group is a key, respected partner for clients:
we help set the agenda and vision for the brands, we bring forth cultural insights to ensure deep relevancy, we ensure creative is not only on strategy but is breakthrough and disruptive, we define the communications principles that guide media choices and we make sure we insert the brand in the most fertile and share worthy conversations.
The Strategy Director will work closely with the Executive Creative Director, other Creative and Account leads and report into the Managing Director. He/She will bring to the table a strong point of view and critical thinking across audience insights, cultural &
societal shifts, media trends, creative influences, business dynamics, connection context, and tech innovations that inform strong, channel agnostic strategic recommendations. The Strategy Director is required to stay abreast of the competitive landscape as it pertains to creative work, brand tone, channel choices, use of media and ideas within the category (and any analogous categories). In addition, he/she has the exciting opportunity to contribute to the company's thought leadership agenda and key strategic initiatives, often collaborating with the CEO and the Executive Leadership Team.
Because of the agency’s client roster and current assignments, international experience (especially in Spanish-language markets) is a plus, and some experience in the U.S. Hispanic market is a requirement.
Responsibilities
A strong command of consumer understanding will be essential in developing insights that enable consumer-first planning across a wide range of audiences, starting with Hispanics &
Beyond.
Skilled at both authoring strategies as well as working off of existing strategies from clients and/or other agencies on clients’ roster.
Take ownership of the quality of the creative brief and briefing process.
Positively impact the creative product through sharp insights and inspiration from culture.
Identify conversations to be leveraged or disrupted by the brand.
Understand and use qualitative and quantitative research effectively.
Partner with Account Management (and clients) in understanding and addressing key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity.
Ensure use, adoption and learning of proprietary strategic tools.
Create frameworks and methodologies for approaching major strategic issues, leveraging existing intellectual capital and developing innovative concepts.
Skilled at and get energy from developing and fast tracking young rockstar talent in our campus.