Midlevel Giving Program Lead

Job Description
PURPOSE OF THE POSITION
The Midlevel Giving Program Lead is responsible for sustaining and growing Oxfam America’s midlevel donor program, which is known externally as the Impact Circle and includes ~8,000 donors giving between $1,000-$9,999 representing 10% of Oxfam America’s revenue and overseeing the strategy for a sub-set of lightly engaged major donors in the $10,000-$24,999 range. The Program Lead will be accountable for building a donor-centric, multichannel strategy focused on moving donors into the midlevel program, soliciting, retaining, and engaging current midlevel donors, and upgrading donors within midlevel into the major gifts program. This role will develop and lead a cross-functional effort from digital, direct marking, and major gifts pipeline development to develop, execute, and evaluate progress toward the strategy. The Program Lead will mentor colleagues and work with consultants, advance project management and lead overall coordination of the department and work across departments.
PRIMARY RESPONSIBILITIES
Develops and leads the implementation of a multichannel strategy and supporter journey for the midlevel and subset of $10,000-$24,999 donor audiences in collaboration with channel owners, with goals to increase revenue and upgrades from these donors through relevant and donor-centric engagement. Sets annual targets and evaluates progress and pivots needed to achieve goals.
Develops, leads, evaluates, and improves “one to some” outreach plans to midlevel donors including personalized outreach and supporter journeys in collaboration with the in-house team or outsourced resources;
ensures alignment between personalized outreach and other channels.
Develops and leads marketing strategy for target donor audiences and makes decisions regarding content, tests, and communication cadence for this audience.
Collaborates with Sr. Prospect Researcher and IGET Development Officer on prospect qualification and leads midlevel stewardship portfolio development to ensure midlevel donors are receiving appropriate treatment based on capacity and interests.
Provides leadership in the development of the annual upgrade plan for midlevel donors to ensure enough donors are in the major gift prospect pipeline to meet organizational and program revenue goals.
Engages a subset portfolio of high-tiered midlevel donors, building relationships and engaging in the full donor cycle through personalized, multi-channel communication, including solicitations.
Leads and develops the donor advised fund and other non-cash gift (e.G., gift annuities, etc.) marketing strategies to target donor audiences across channels.
Establishes goals for the performance of the program in coordination with the Director, Marketing Strategy and monitors and reports on program priority metrics;
modify as necessary.
Manages all information relating to midlevel donors and prospects in a common database, in a manner that emphasizes the highest standards of accuracy, timeliness, thoroughness, and confidentiality.
Represents Oxfam America externally as the public-facing name for the Impact Circle in donor communications and with professional associations.
Understands and complies with all Oxfam America gift-related policies and procedures to ensure ethical compliance, as defined by the Association of Fundraising Professionals.
Perform other duties as required.
POSITION EXPECTATIONS
Employ good judgement and discretion when dealing with donors to ensure their ongoing relationship with Oxfam and to protect the confidential aspects of their relationship with the organization.
Will stay abreast of professional standards, trends, innovative philanthropic models, and issues affecting responsibilities, demonstrating continuous learning. This work includes sustained education in decolonizing aid, racial justice, and local humanitarian leadership.
Will work effectively and collaboratively in support of building a team-based, problem-solving work culture treating all persons with dignity and respect and be familiar with and committed to Oxfam America mission, values, and goals.
Will have a fundamental understanding of gender justice and diversity within key areas of responsibility and a commitment to promoting gender justice, racial equity, and diversity in our workplace and programs.
Within key areas of responsibility, will have a commitment to and be accountable for activities contributing towards a safe and accountable workplace environment, projects and relationships for staff, partners, and the communities we serve.
Position requires minimal domestic travel to visit donors, organizational training, retreats, etc.