Media Manager, Hcp Immunology

Job Description
The Media Manager, HCP Immunology position partners with our HCP Immunology brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agency of record, you will develop and execute strategic media plans for a set of brands/indications (HCP Immunology). You should have experience in uses of traditional and digital media channels, as you’re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications (HCP Immunology), identifying target audience and ideal channels to reach our target. Duties include working with our media agency to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process.You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams.
ESSENTIAL RESPONSIBILITIES:
Media Strategies and Planning
Ensures all media strategies ladder up to and deliver on the brand business goals and objectives
Ensures media strategies are strong and push brands towards results
Ensure each plan has innovation, test &
learn components
Push the envelope for ways to bring creativity and innovation to the media plans
Works with the media agency to translates media strategies into tactics
Media Buying and Buy Stewardship
Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications
Manages and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management
Develop and maintain effective day-to-day relationships with Marketing teams and our agency of record
Thorough understanding of brands’/indications' business and important facets
Coach, mentor, motivate agency personnel
Review all brand sharing documents and ensure accuracy
Media Administration
Ensure internal and Agency AOR teams are adhering to planning process, policies &
procedures for assignedaccounts
Ensure all Media budgets are met and constantly monitored
Ensures all weekly/monthly reporting is received and shared internally in a timely fashion
Participating in media agency feedback surveys as well as performance review meetings
Industry Knowledge
Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape
Attend industry trade shows to keep current on marketplace knowledge
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics groups
Collaborate with Public Relations and other advocacy groups