Marketing Specialist

About Us:
At CADDi, we're revitalizing American manufacturing by unlocking the potential of historical drawings and supply chain data. Our product, CADDi Drawer, empowers customers to break the cycle of reinventing the wheel, transforming individual tribal knowledge into valuable company assets. Equipping our clients with Drawer, we're paving the way for a more efficient and innovative manufacturing future.
Requirements
Job Description:
We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts and help drive our business growth to new heights in our fast growing startup. You will work closely with the Marketing manager in defining and executing strategies to drive revenue growth, and expand our market presence in the US market. If you are passionate about Marketing, tech savvy and ready to join a start up, we want you on our team.
Key Responsibilities:
1. Content Creation:
Create compelling and relevant content, including blog posts, ebooks, whitepapers, webinars, videos, and social media content, to attract and engage our target audience.
2. Digital marketing:
Manage website creation and improvement, content creation, website analytics, design, SEO/SEM, google listing, SNS marketing, email marketing, and marketing automation.
3. Offline marketing:
Responsible for tradeshows, letters, brochures, gifting, and billboards. Strong collaboration with the BDR/SDR team is also required.
4. Brand Development:
Build and nurture a strong brand identity for CADDi in the manufacturing industry. Ensure brand consistency across all marketing channels.
5. Product Marketing:
Collaborate with the sales team to develop effective product positioning and messaging. Create marketing materials to support product launches.
6. Develop ABM strategy and execution:
Collaborate with the leadership team to define and execute a comprehensive Account Based Marketing Strategy. Define target customer segments, positioning, messaging, and take any marketing approach to attract defined prospects.
Ideal Candidate:
With these responsibilities in mind, our “Ideal Candidate” should possess the following attributes:
A proven experience in ABM marketing roles, preferably within the SaaS industry.
Strong business acumen with the ability to make strategic decisions that drive growth and profitability.
Possess a strong background in SaaS marketing strategies, CRM/MA/peripheral tools, and best practices.
Marketing savvy, loves marketing and knows wide variety of marketing approaches of best practice companies
Strong communication skills and negotiation skills with ability to work effectively with all levels of staff in a collaborative team environment.
A keen intellect, capable of advanced analytical and critical thinking, able to solve problems, and drive complex decision making.
Person who is willing to get his/her hands dirty, take ownership to deliver results, do whatever it takes no matter how strategic or operational that work is.
As the Marketing Specialist of our fast-growing startup, you will have a significant impact on our company's success and growth trajectory. If you're excited about the opportunity to make an impact in a fast-paced startup environment and you have the skills, commitment, and vision to drive our marketing efforts, we invite you to join us and expand our marketing efforts.
How to Apply:
Interested candidates should submit their resume, along with a cover letter outlining their relevant experience and vision for CADDi.
CADDi is an equal opportunity employer and values diversity in our workforce.
Benefits
Health Insurance
401k
Stock Options
Parental Leave
Annual Leave
Referral Bonuses