Marketing Specialist

The Mission Starts Here
TheIncLab engineers and delivers intelligent digital applications that have a profound and positive impact on the lives of our customers, our people, and the free world depending on both of us.
We are where innovation meets purpose;
and where your career can meet purpose as well. We are seeking a Marketing Specialist to lead the recruitment and development of our rapidly growing team. We encourage you to apply and take the first step in joining our dynamic and growing company.
Your Mission, Should You Choose to Accept
As the Marketing Specialist, you will be a creative driver of our corporate messaging. You should have the ability to understand and communicate, and to implement marketing plans and material that tell our story. This is not a position for those who prefer the sidelines or back office—you will be expected to be an active participant and member of the TheIncLab team.
You will be joining a company that takes great pride in delivering novel solutions at unmatched speed with an unmatched commitment to customer needs. Your ability to work with our cross-functional teams to understand what we do, and then articulate it for our primarily defense and government marketplace, will significantly contribute to our reputation and our growth initiatives.
The ideal candidate for this mission is someone who is both creative and proactive;
someone who is incredibly articulate, with exceptional writing skills;
someone who isn’t just ‘in marketing’ but who is passionate about the art and science of marketing to make a difference.
Core Responsibilities
Collaborate with creative teams:
Work closely with design, product, and creative teams to conceptualize and develop branding campaigns, stunning concept designs, captivating promotional materials, and compelling website and advertising copy.
Drive marketing activities:
Lead and participate in both outbound and inbound marketing activities, showcasing your expertise in advertising, events, and content development to boost our brand's presence and engagement.
Analyze campaign performance:
Dive deep into the performance of our business-to-government marketing campaigns and strategies, evaluating key performance metrics to uncover insights and drive continuous improvement.
Promote brand awareness:
Champion our brand through strategic marketing efforts, crafting and executing initiatives that elevate brand awareness and foster strong connections with our target audience.
Create marketing materials:
Design and produce high-quality material and insight for our website and various marketing platforms, ensuring consistency and creativity in our visual and written communications.
Enhance customer experiences:
Develop and implement strategies to enhance customer experiences, ensuring every interaction with our brand is memorable and positive.
Requirements
Capabilities that will enable your success
A bachelor's degree or equivalent work experience in journalism, communications, marketing, or a related field
Relevant work experience to include 3 or more years of traditional or digital marketing experience in a corporate environment
Proficient in Microsoft Office Suite, Adobe Creative Suite, HTML and CSS basics, and CRM and CMS software.
Excellent written and verbal communication skills.
Ability to work with a sense of urgency in a fast-paced environment.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Highly organized and detail oriented,
Working at TheIncLab
TheIncLab was founded in 2015 as the first human-centered artificial intelligence (AI+X) lab. We are industry leaders with years of experience in interactive engineering and emerging technology innovation. Our multi-disciplinary teams engineer solutions focused on our customers and their most complex challenges. We offer comprehensive capabilities for rapid ideation, prototyping, software development and deployment.
It is an exciting time in history to be working at the leading edge of innovation. And working at a company where innovation has application—mission critical application—is incredibly rewarding. We pride ourselves on how we deliver for our customers. But through all the focus on innovation, we know that our human talent is the disruptive force and genius that sets us apart. We value each one of our people and know that each individual—with their own strengths, skills, interests, and experiences—is critical to our mission. As an employee of TheIncLab you will be valued, respected, and given the opportunities to learn and grow your career. We believe that when you achieve your best career outcomes, our customers also achieve their best outcomes.
We work on a Hybrid Office and Work-from-home schedule.
Benefits
Medical, Dental, and Vision Insurance
100% company-paid Short-Term and Long-Term Disability
100% company-paid Basic Life Insurance
Paid Time Off
Paid Holidays
401(k) with employer match and immediate vesting
No relocation assistance is offered.
This is a direct hire position we don’t accept indirect resumes, recruiters, or Third Parties.