Marketing Coordinator

Company Overview:
Alabaster Co is a leading brand specializing in beautifully designed Bibles and books for the Christian market. We pride ourselves on our hard-working, fast-paced, and innovative culture. Our tight-knit team is dedicated to excellence and driven by a passion for creating meaningful and impactful products.
Role Overview:
We are seeking a highly skilled and experienced Senior Marketing Coordinator to join our team. This role is crucial in ensuring customer satisfaction, loyalty, and long-term engagement. The ideal candidate will have a strong background in retention marketing, a proven ability to develop and implement effective marketing strategies, and a passion for enhancing the customer experience.
Key Responsibilities:
Develop and execute comprehensive retention marketing strategies to increase customer loyalty and lifetime value.
Manage and optimize email marketing campaigns, including segmentation, personalization, and automation.
Implement and manage SMS marketing campaigns to engage and retain customers.
Oversee the loyalty program to incentivize repeat purchases and long-term engagement.
Manage the Tapcart app to enhance the mobile shopping experience and drive customer retention.
Collaborate with the content team to create engaging and relevant content for retention marketing initiatives.
Utilize data analytics to track and report on retention metrics, identifying trends and opportunities for improvement.
Oversee customer feedback programs and analyze feedback to identify areas for improvement.
Work closely with customer service to address and resolve customer issues promptly and effectively.
Conduct market research to stay informed about industry trends and best practices in retention marketing.
Develop and manage a calendar of retention marketing activities and ensure timely execution.
Lead the overall retention strategy for the company, ensuring alignment with broader business goals.
Develop long-term plans to improve customer loyalty and reduce churn.
Create and implement innovative retention programs that leverage new technologies and platforms.
Establish and maintain relationships with key stakeholders to support retention initiatives.
Location and Work Environment:
Hybrid work model:
2 days in-office per week, remaining days remote.
Initial Engagement:

To ensure the best fit for both the candidate and Alabaster Co, this role will start as a part-time position for the first three months. This trial period will allow us to mutually assess the fit and performance before transitioning to a full-time role. We value making thoughtful and deliberate hiring decisions, especially as a small team.
Requirements
1-3 years of experience in online marketing or a related field.
Strong proficiency in email marketing platforms, SMS marketing tools, and CRM systems.
Experience with loyalty programs and mobile app management (Tapcart preferred).
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills and attention to detail.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Bachelor's degree in Marketing, Business, or a related field.
Benefits
Health Benefits:
Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us, starting from your first month.
Retirement Savings:
A 401(k) plan with a 3% salary contribution from us, enroll after six months.
Stipends &
Discounts:
Enjoy various stipends for work and wellness, and a generous 85% discount on company products.
Generous Time Off:
Holidays:
Enjoy 12 days of vacation leave to relax and celebrate.
Paid Time Off (PTO):
Take advantage of 168 hours of PTO for vacations, personal days, or that much-needed break.
Sick Leave:
We provide 64 hours of sick leave to take care of yourself when you're not feeling your best.