Marketing Operations Associate - Remote
job description
Job Description
Maintaining and implementing data hygiene best practices to improve data quality between our CRM, marketing and sales platforms
Sourcing new contacts and companies through various channels (LinkedIn, ZoomInfo, Google search, Facebook, etc.)
Ensuring data cleanliness from leads acquired from tradeshows and other sources
Assisting email marketing programs, including segmentation, testing and deployment
Updating and creating reports in Salesforce, Hubspot, Outreach, etc.
Increasing team and operational efficiency by driving process and documentation improvements
Assist with lead and revenue reporting to key stakeholders
Ensuring appropriate data is captured in Salesforce and other system of record tools between sales and marketing
Working with various stakeholders to launch and execute marketing campaigns
Leveraging AI and various tools to automate for increased efficiency