Marketing Manager

Job Description
Reporting to the Vice President of Marketing of Rand Worldwide, the Rand Simulation (Rand SIM) Marketing Manager will be accountable for defining, developing and executing on a comprehensive branding, go to market and overall marketing strategy to generate awareness and demand for this fast-paced, fast growing start up division of Rand Worldwide.
As the Rand SIM Marketing Manager, you will:
Create brand awareness for the Rand SIM division through a variety of marketing tactics and platforms to fuel pipeline in support of sales efforts to meet aggressive growth targets.
Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.
Forecast, measure and analyze impact of programs on sales cycles;
produce quarterly ROI reports both internally, and externally for Ansys, to ensure marketing investments meet key objectives and performance requirements.
Work with broader corporate marketing team and outside agencies to create compelling content focused on helping customers achieve their intended business outcomes.
Your responsibilities will include:
Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events.
Position and establish Rand SIM as a best-in-class Ansys partner and a top tier simulation services consultant.
Demonstrate Rand SIM’s thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts.
Communicate Rand SIM’s differentiators through the creation of positioning statements and value propositions that define Rand SIM as THE go-to simulation partner.
Leverage cutting edge platforms like Eloqua, UberFlip, SproutSocial and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging.
Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.
As an Ansys Elite Channel Partner, ensure marketing programs are in alignment with Ansys marketing goals, branding and focus. Define quarterly campaigns, submit requests for Ansys market development funds (MDF), and track and report performance on Ansys investment. Track performance against Ansys marketing scorecard.
Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary.
Maintain regular reviews and audits of website to ensure content is current and up to date.
Monitor SEM/PPC investment and conversion rates for optimal performance;
review Google Analyticsto identify traffic trends;
ensure we have content for high performing conversion points.
As necessary, support Rand SIM expansion into new geographies, the addition of Ansys product authorizations, and the launch of any new Rand SIM service offerings.
Liaise as Rand SIM marketing point of contact with sales and marketing resources at Ansys.
Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.