Marketing Manager

Job Description
This position is responsible for leading all marketing activities in support of the Baxter Business Unit, including market research, new product strategies and brand communication activities. The successful candidate will partner with the BUM and director of sales on the development of the Baxter marketing plan and ensure all Baxter activities are consistent with the Baxter and enterprise strategies.
This position is 100% On-Site role Monday - Friday
Salary:
$85,000 - $95,000 Exempt
Scope and Function:
This position reports to the Baxter Business Unit Manager. Leads marketing plan and execution for all products manufactured and sold by Baxter. Collaborates with Commercial and Engineering teams to develop sales strategies and new product development specifications to ensure constant revenue growth and market expansion. Manages day-to-day marketing and communications activities and is charged with staying on budget.
Gather Market intelligence to accurately contribute to Long Range forecasting based on market trends.
Use Market intelligence to identify attractive market segments in the Food Service and Wholesale Bakery segments.
Understand Customer’s needs by performing VOC (voice of customer)
Define addressable market size and calculate market share per each sub segment
Support Engineering team during New Product Launch
Develop and implement end-user segment positioning and marketing strategies for Baxter;
manage all execution adhering to set continuity guidelines.
Own the marketing budget and manage appropriately. Align the marketing budget with the initiatives in the annual Operating Plan. Reallocate as appropriate to drive highest ROI.
Develop compelling marketing collateral based on relevance (meets needs, or ideally solves unmet needs), credibility (reasons to believe), and differentiation (features/advantages/benefits and advantage vs. competition);
ensure consistency withbrand and targeted end-user strategies.
Execute Business Unit support of Digital (Website, Application, Email, SEO, SEM, Mobile) and Marketing Automation Strategies (CRM, Lead Generation and Nurturing, etc.), as set by FEG
Monitor to insure KPIs are met, and optimizations are made.
Manage, coordinate, and integrate various marketing project activities to assure project objectives are met within scope, quality, time, and cost constraints.
Attend food industry trade shows