Marketing Manager

CorDx is a fast-growing biotechnology company located in [city, state] that is dedicated to developing innovative solutions to improve diagnostic testing for healthcare providers and patients. As our Marketing Manager, you will be an integral part of our team, responsible for planning and executing marketing strategies and initiatives to promote our products and services to clients and partners nationwide. You will also work cross-functionally with our sales, product development, and customer service teams to ensure a cohesive and effective marketing approach across all channels.
Responsibilities
Develop and implement comprehensive marketing plans to increase brand awareness and drive sales growth
Conduct market research and analysis to identify industry trends, competitive landscape, and customer needs, and provide insights to inform marketing strategies
Manage and execute various marketing communication campaigns, including email marketing, social media, content development, and advertising
Collaborate with the sales team to create sales enablement materials and ensure consistent messaging and positioning across all channels
Lead the planning and execution of tradeshows, conferences, and other events to drive brand awareness and generate leads
Manage relationships with external vendors and partners to ensure effective execution of marketing initiatives
Identify and evaluate new marketing opportunities, such as new channels, partnerships, and sponsorships
Requirements
Bachelor's degree in Marketing, Communications, or related field
2+ years of experience in B2B marketing, preferably in the biotechnology or healthcare industry
Strong analytical and strategic thinking skills, with the ability to analyze data and translate insights into actionable marketing plans
Proven experience in developing and executing successful marketing campaigns across multiple channels, including email marketing, social media, and events
Excellent written and verbal communication skills, with the ability to craft compelling messaging and effectively communicate with internal and external stakeholders
Experience with CRM software and marketing automation tools, such as Salesforce and Hubspot
Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize workload effectively.
Benefits
Health Care Plan (Medical)
Retirement Plan
Paid Time Off
Training &
Development
Company Sponsored Meals
Individual and Team Bonding Spending