Marketing Manager, Rheumatology Patient Services Programs

Abbvie - Mettawa
new offer (29/04/2024)

job description

Job Description
The Marketing Manager, Rheumatology Patient Services Programs (PSP) plays a supporting role in the development of our patient support strategies. This position is a direct interface for the other Patient Services teams with their brand partners ensuring programs meet patient and provider needs. This person will be responsible for supporting program enhancements, partnering with Sales and Marketing, Legal/Compliance, and additional stakeholders to create exceptional patient treatment plan experiences.
Major Responsibilities:
Understands the overall PSP vision and strategy, helps define, document, and communicate the vision
Helps drive modeling and identify analytic needs with the Director, collecting key data points to validate program performance
Understands and can navigate the multi-dimensional PSP components to help troubleshoot issues and maximize overall program performance
Operates tactically on the finer details, executing on projects leading up to larger program initiatives
Support leadership creation of PSP strategic &
tactical planning by providing strategic lens
Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
Builds awareness of Complete service offerings throughout brand teams by socializing content with brand team members (managers, ADs)
Provides APS input into HCP marketing tactical executions, identifying and resolving incongruencies, and synergizing messaging
Facilitates discussion of operational opportunities &
efficiencies between APS teams and brands
Understands business and compliance guardrails and asks appropriate questions to drive business forward
Seek to identify customer, access, and program industry trends to enhance current patient support programs
Tracks brand needs, economics, strategies, timelines, and priorities while staying abreast of Rheumatology and patient trends

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Marketing Manager, Rheumatology Patient Services Programs

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