Marketing Manager, Omnichannel Retail

Job Description
The Opportunity:
This position will lead the strategy &
development of the customized business across the Growth Channels team and have responsibility for assigned account management. This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper Insights, PR, National Media, DEG, Creative Services, etc.), Growth Channels (Buyers, Planners, Marketing/Merchandising, etc.) and Licensors.
What Your Impact Will Be:
Customized Role:
Manage and drivecustomized product strategy for the entire Growth Channels line by channel. Includes planning, tracking and managing requests across the portfolio.
Ensure product requests create meaningful differentiation and drive business growth.
Collaborate with cross functional teams on customized product lines for Growth Channels to achieve overall business goals of both Mattel and the customer. Key focus on partnership with sales directors &
account leads.
Drives new execution of channel first strategy and develop customized product requests by channel as part of the annual process
Perform in-depth analysis of customized performance to optimize the line year over year
Support key customer meetings and participate in customized account business reviews, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations for future customized product
Manage, train, and coach analyst to support GC customized business with a focus on data analytics and reporting
Pillar Account Management:
Develop, and execute full-year strategic marketing/promotional plans for all Brands on assigned accounts by collaborating with Marketing, Sales, and licensor/outside vendors.
Develop omni-channel marketing activities &
assist in asset/contentcoordination to positively impact online/in-store sales, profitability and customer experience across the account for all Brands.
Drives and supports preparation of Planning Meetings with the customer;
responsible for scheduling, materials, and presentations.
Seeks out new or leverages all possible existing data to identify account business opportunities and track omni-channel marketing levers ROI/KPIs.
Complete full analysis of programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
Support the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Marketing and Finance to lead development of pillar account exclusive product strategies and account strategies.
Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities.
Maintain account’s non-media budget and track entries/processes and ROI analysis.