Marketing Generalist

H2 Performance Consulting is subject to the Vietnam Era Veteran's Readjustment Assistance Act as a Federal Contractor and is an Equal Opportunity/Affirmative Action Employer and strives to build a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status or disability status. Additionally, as mandated under Executive order 12989, H2 is required to verify employment eligibility of selected candidates through the Department of Labor’s - E-Verify.
The Marketing Generalist position will be responsible for developing and executing a clearly defined marketing strategy that will generate consistent and substantial business growth. This individual will work with the CEO to manage marketing programs in specific channels, support business objectives, support acquisition, execute business development, provide sales support, and advance brand building in alignment with the company’s strategic direction. The ideal candidate will be a hands-on marketing professional with a passion for the job, knowledge of digital and content marketing, design concepts, able to employ unique marketing techniques.
Marketing Generalist Responsibilities:
Collaborates with sales team to develop branding messages.
Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
Forecasts and analyzes sales trends, marketing strategies, and product performance;
prepares and presents reports summarizing information;
makes recommendations based on analysis.
Develops and distributes materials related to sales, training, and marketing.
Collaborating with the CEO to design and implement marketing strategies for targeted markets to create awareness of the company’s business activities.
Communicate the company’s brand message both internally and externally, including development of collateral design, product campaigns, and overall communication.
Manage website, social channels, develop content for blogs, newsletters, content for industry publications, and any other piece of communication to our customers and media.
Produce ideas for promotional events or activities and organize them efficiently.
Collaborate with sales team and provide copies when needed.
Conduct general market research to keep abreast of trends and competitor’s marketing movements.
Requirements
Bachelor’s degree required, in marketing or communications.
1-2 years’ experience in product or portfolio marketing
Excellent organizing skills
Analytical and creative thinking
Excellent verbal and written communication and interpersonal skills
Experience with content development and writing
Experience developing go-to-market messaging and positioning for services/solutions
Experience developing and executing successful marketing and sales enablement strategies
In depth digital content, online marketing techniques and best practices
Thorough knowledge of web analytics (e.G. Google Analytics, WebTrends, WordPress, etc.) and Google Adwords
Customer-oriented approach with aptitude
Ability to navigate and collaborate across multiple brands
Ability to work fast under pressure and deliver results
Must be proficient in Adobe Photoshop and Microsoft 365
Experience with the following software programs is a plus:
BrightLocal
Constant Contact
Social media platforms
JotForm
Canva
Google AD’s
SEO
Key Attributes and Competencies:
Outstanding communicator, content development
Effective collaborating with leadership and teams
Ability to consider multiple solutions.
ADDITIONAL DUTIES AND RESPONSIBILITIES:
Accomplishes all tasks as appropriately assigned or requested by Manager. Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may vary at any time with or without notice
Disclaimer:

All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only duties which will be required in this position. Employees will be required to perform other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). This should not be considered an employment contract or otherwise alter the “at will” status of employment.
Qualified candidates may submit their resume to the career section of our company website. All resumes will be reviewed within 5 business days and those candidates we wish to further in the application process will be contacted via email/phone to schedule initial phone screens.
Benefits
H2 Performance Consulting sister company offers competitive benefits to include health insurance, vision/dental insurance, paid time off, vacation pay, and 401K.