Marketing Engagement Specialist

Job Description
Purpose:
TheClinical Marketing Engagement Specialist is responsible for growing the company’s lead volume byincreasing the number of device demos, in-person visitsand webinars/attendees for the Clinical Marketing Team. The responsibilities of this position are broken into two areas:
lead-generation and logistics. For lead-generation (i.E., targetedoutreach, emails and blasts, phone calls,etc.), the Clinical Marketing Engagement Specialist identifies, and schedules events based on the quarterly goal. For logistics, the Clinical Marketing Engagement Specialist coordinates with the Clinical Marketing Team, specifically the Clinical Educators to ensure the device demos, in-services, and webinars run smoothly and information is coordinated in a timely manner. The Clinical Marketing Engagement Specialist will also be the first touch point for all clinical intakes (phone/chat/face sheet) and will field inbound calls from Speech Language Pathologists (SLPs).
Essential Duties &
Responsibilities
Delivers high-touch engagement through multiple platforms including inbound calls, outbound calls, email, and online chat for SLP intakes and general inquiries
Outbound responsibilities:
Works to schedule SLP’s for device demos, webinars, and in-services
Monitors cancellations and works with SLP’s on rescheduling of demos
Collaborates with the Clinical Sales team when needed for demos and other outreach events &
projects
Multi-tasks and successfully executes projects under a heavy workload, tightdeadlines and changing conditions
Coordinates loaner device recall when device demos /webinars have concluded
Reports key data points and metrics regarding outreach events to Outreach &
Events Manager
Intake Responsibilities:
First point of contact for clinical intakes
Engages with clinicians via inbound calls and chat sessions to answer questions and input intake information
Receives face sheets and inputs into database;
follows up with clinicians as necessary to obtain missing information
Successfully interacts with prospects and existing customers by providing a superb experience to create new relationships/partnerships and maintain existing relationships
Educates existing and prospective SLP’s about Lingraphica’s technology and how it can benefit their clients
Triages opportunities and customer issues
Offers an exceptional customer service experience in every interaction consistentwith Lingraphica’s core values
Other duties as assigned