Admissions Director

We are seeking a highly motivated Marketing Director to join our team at Bladen East Health and Rehab. As the Marketing Director, you will be responsible for developing and implementing marketing strategies to promote our skilled nursing facility and attract new residents. You will also build relationships with local healthcare providers and community organizations to generate referrals and increase brand awareness.
Responsibilities
Develop and execute marketing plans and strategies to promote our facility and services
Collaborate with the leadership team to identify target markets and create effective marketing campaigns
Build and maintain relationships with healthcare providers, social workers, and local organizations to generate referrals
Plan and coordinate events and community outreach programs to increase brand awareness
Create and manage content for digital marketing channels including website, social media, and email campaigns
Analyze market trends and competitor activity to identify opportunities for growth
Track and report on marketing performance metrics to evaluate the effectiveness of campaign
Core Values
At BEHR, we believe in treating everyone---residents, families and coworkers—with dignity and respect. Our employees often say that their coworkers and the residents are like a family, and that’s the type of environment we foster. Our leaders don’t reside in a corporate office. Instead, they are on site, walking the halls and staying in touch with day-to-day events. We are also involved in our community. How do we create a family-like environment that embraces compassion and care? It’s by adhering to our core values of:
Loving Care with Respect
Expect Excellence
Service with a Smile
Better Together
Do The Right Thing
We expect all our employees to embrace these values with every interaction. Through these interactions, we are able to help families move out of their role as caregivers and back into their roles of son, daughter, or spouse. While we offer competitive pay at Bladen East, it’s about more than just getting a paycheck. It’s about transforming lives through dignity and respect. That’s why we realize the importance of quality long-term care. If you’re ready to change the lives of others and embrace our core values, we’d love to welcome you to our family.
Requirements
Proven experience as a Marketing Director or similar role
Excellent communication and interpersonal skills
Experience in healthcare or long-term care industry is preferred
Proficient in digital marketing platforms and tools
Strong organizational and project management skills
Benefits
Health Care Plan (Medical, Dental &
Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary &
AD&
D)
Paid Time Off (Vacation, Sick &
Public Holidays)
Short Term &
Long Term Disability
Training &
Development
Corporate Chaplains through Corporate Chaplains of America